Ebook Translating Promotional and Advertising Texts (Translation Practices Explained)

[Ebook.k83u] Translating Promotional and Advertising Texts (Translation Practices Explained)

[Ebook.k83u] Translating Promotional and Advertising Texts (Translation Practices Explained)

You can download in the form of an ebook: pdf, kindle ebook, ms word here and more softfile type. [Ebook.k83u] Translating Promotional and Advertising Texts (Translation Practices Explained), this is a great books that I think are not only fun to read but also very educational.
Book Details :
Published on: 2014-03-29
Released on: 2010-01-10
Original language: English

Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities. Inconsistent Dub TV Tropes The Inconsistent Dub trope as used in popular culture. When a dub uses inconsistent naming or story telling in translation. Usually done either because of B A B Y L O N F L O R A L A Unique Denver Florist Welcome to Babylon Floral Design Denver's most unique flower boutique specializing in cutting edge floral design and unique gift items. We strive to provide the ... Deli Brands of America Discover Deli with a Difference! Established in 1932 Deli Brands of America has a tradition of quality and value that is unsurpassed.Your customers will taste the ... College of Arts and Sciences Courses GUST ANTH 212 Introduction to Historical Archeology 3.00 Prerequisite: ENGL 098/100/110/112 or Level 3/4/4A The History of Hypnosis The history of hypnosis is full of contradictions. On the one hand a history of hypnosis is a bit like a history of breathing. Like breathing hypnosis is an ... Course Listing - Farmingdale State College AET 106 Suspension and Control Systems. This is a theory/laboratory course designed to provide a thorough understanding of the design construction ... Curriculum for Excellence: Experiences and outcomes ... which are explained in the table below. ... and the range of texts ... promotional leaflets. comics newspapers and magazines. Turner Gas Company Turner Gas Companys historical footprint and expertise focuses on Propane (LPG). Today we are the market leader and one of the largest independent transporters and ... Wikipedia:New pages patrol - Wikipedia Tools: Unlike other web sites blogs and forums Wikipedia already puts powerful editing tools at the hands of all readers and users. New pages review is our first ... Golf Lessons At Torrey Pines With Michael Major PGA Majorgolflesson.com is the official site of Torrey Pines PGA teaching pro Michael Major
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